Welcome to Phil Long Ford of Raton!!
Raton's Hometown Ford Dealer Since 2010
Phil Long Ford of Raton opened in 2010 and today serves drivers from 223 S. 2nd St. in downtown Raton. We sell new Ford trucks, SUVs and commercial vehicles, plus certified pre-owned Fords and used vehicles from a wide range of brands. Our finance, service, parts and collision teams work under the same roof, so you can count on us long after the sale. We're part of Phil Long Dealerships, a family-owned Colorado company with roots going back to 1945, and we live and work in the same communities as our customers.
Sales, Finance, Service and Parts in One Place
Sales: Shop new Ford inventory, used vehicles and certified pre-owned Fords. Don't see the exact Ford you want? Place a custom order and build it your way.
Finance: Our in-house finance specialists help you find a loan or lease option that fits your budget. Apply online through our Finance Center, and get a trade-in estimate before you visit.
Service: Our certified technicians have experience with all makes and models, not just Fords. Visit our service department for oil changes, brakes, tires, batteries and more.
Parts, collision and commercial: Order genuine Ford parts and accessories, bring body damage to our collision center, or browse Ford work trucks and commercial vans for your business.
Power of One
At Phil Long Ford of Raton, we believe in the Power of One. Once you start shopping with us, your new or used vehicle purchase isn't handed off to someone else partway through. You'll work with the same familiar faces from your first call or visit until your deal is closed, so you never have to start over with someone new.
Meet Our Team
Our team is led by General Manager Greg Gutierrez, with Frank Cimino heading up sales, Richard Vigil in finance, Greg Rivas in parts, and Louis Martinez and Shop Foreman Steve Jensen in service. Meet the whole team before you stop by.
In Our Community
Raton is home, and we show up for it. We've sponsored Raton Supercross, raised donations for Colfax County Relay For Life, and supported local events like Lemonade Day, the Paint the Town with Love contest and Raton's St. Patrick's Day celebration. See more on our community page.
Visit Phil Long Ford of Raton
Find us at 223 S. 2nd St., Raton, NM 87740, in downtown Raton just a short drive from I-25. Drivers come to us from Raton, Maxwell, Springer, Cimarron, Angel Fire and Eagle Nest in New Mexico, and from Trinidad and Walsenburg in Colorado.
Sales: 888-902-8597, Monday to Saturday, 9am to 6pm
Service: 888-903-3468, Monday to Friday, 8am to 5pm, and Saturday, 8am to 1pm
Parts: 888-902-8938, Monday to Friday, 8am to 5pm, and Saturday, 8am to 1pm
All departments are closed Sunday. Get directions.
Questions before you visit
Frequently Asked Questions
Where is Phil Long Ford of Raton, and what are your hours?
We're at 223 S. 2nd St., Raton, NM 87740, in downtown Raton. The showroom is open Monday to Saturday, 9am to 6pm. Service and parts are open Monday to Friday, 8am to 5pm, and Saturday, 8am to 1pm. All departments are closed Sunday. Get directions.
What towns do you serve besides Raton?
Customers come to us from across Colfax County and Union County, including Maxwell, Springer, Cimarron, Angel Fire and Eagle Nest, and from Trinidad and Walsenburg in southern Colorado.
Can I buy from you if I live in Colorado?
Yes. We sell new and pre-owned vehicles to buyers in both New Mexico and Colorado. If you have questions about buying from out of state, call our sales team at 888-902-8597.
Do you service vehicles that are not Fords?
Yes. Our certified technicians have experience with all makes and models. Schedule service online or call our service team at 888-903-3468.
Do you sell commercial and fleet vehicles?
Yes. We carry Ford work trucks and commercial vans, including F-Series chassis cab trucks, Transit vans and E-Series cutaways. See our commercial vehicles.
Can I order a Ford from the factory instead of buying from stock?
Yes. If we don't have the exact Ford you want on the lot, you can place a custom order and build it with the trim, color and options you choose. Our sales team can help with the details.
What financing options are there if my credit is not perfect?
Our in-house finance specialists work with buyers across a range of credit situations to find a loan or lease option that fits. You can check where you stand with our credit estimator, then apply online.
Do you take trade-ins, and how is the value set?
Yes. Start with our online trade-in tool for an estimate on your current vehicle. We confirm the final value after an in-person appraisal at our Raton dealership.
How can we help?
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Phil Long Ford of Raton
223 S. 2nd St.
Raton, NM 87740
- Sales: 855-480-1013
