At Phil Long Ford of Raton, you'll find new Ford trucks, SUVs, and the all-electric Mustang Mach-E for drivers across northeastern New Mexico and southern Colorado. Search our new Ford inventory below. If you have any questions, please call us at 888-902-8597 or stop by our Raton showroom for a test drive!
New Ford Trucks, SUVs & Cars in Raton, NM
Prices do not include sales tax, finance charges, costs of emission tests, other governmental fees, or taxes and transportation costs incurred after sale, to deliver the vehicle to the purchaser at the purchaser’s request. Vehicle pricing is subject to change without notice based on current manufacturer rebates and incentives and current vehicle market value. Contact dealer for most current information. Vehicle availability is subject to prior sale and system update. Used vehicle price includes $698.95 dealer handling fee. If a sale price or dealer discount is listed on a new vehicle, it includes the $698.95 dealer handling fee. New vehicles listed at MSRP less manufacturer rebates is a data point and does not include any dealer discounts or $698.95 dealer handling fee. See dealer for final sale price. Dealer is a Colorado licensed motor vehicle dealer offering new and pre-owned automotive vehicles for sale in Colorado and New Mexico. Vehicle pricing is in accordance and complies with Federal guidelines and the requirements of the states of Colorado and New Mexico. This offer is intended to solicit sales transactions in Colorado and New Mexico in accordance with federal and state guidelines for motor vehicle sales. Vehicle equipped options, driving conditions, driving habits, and vehicles condition. Mileage estimates may be derived from previous year model. Vehicle dealer installed options are at retail. Pricing is not applicable in conjunction with special manufacturer purchase programs. Pricing may or may not be combined with other manufacturer or dealer offers.
Shopping for a new Ford in Raton, NM? Phil Long Ford of Raton carries the latest Ford pickups, SUVs and EVs, from the F-150 and Super Duty to the Bronco, Explorer and Mustang Mach-E. Search the inventory above by model, trim or price, then test drive your pick at 223 S. 2nd St. or call our sales team at 888-902-8597.
223 S. 2nd St., Raton, NM 87740
Sales: 888-902-8597
Shop the New Ford Lineup in Raton
From ranch chores and job sites to winter trips over Raton Pass, the right new Ford comes down to how you drive. Start with the type of vehicle you need:
New Ford trucks
F-150, including the PowerBoost full hybrid, Super Duty with gas or Power Stroke diesel V8s, plus Ranger and Maverick.
Shop new trucksNew Ford SUVs
Bronco and Bronco Sport for trails, plus the three-row Explorer and full-size Expedition.
Shop new SUVsFord Mustang Mach-E
An all-electric SUV for commuting and road trips without stopping for gas.
Explore the Mach-ECommercial vehicles
Super Duty pickups and chassis cabs ready for upfits, for businesses, ranches and fleets.
Shop commercial
New vehicles are added as they arrive. To check on a specific model, trim or color, call 888-902-8597.
How to Buy a New Ford in Raton
Here’s how to go from browsing to driving:
- Filter the inventory above by model, trim, color or price.
- Compare trims and options on models like the new F-150 and Bronco.
- Check current Ford offers and finance specials.
- Get pre-approved and estimate your payment.
- Don’t see the build you want? Custom order it.
- Schedule a test drive and finalize your deal at our Raton showroom.
New Ford Offers, Financing and Trade-Ins
Ford rebates, financing offers and regional incentives can lower the cost of a new vehicle, and they change throughout the year. Our finance team will walk you through the offers available on the Ford you choose.
Trading in your current vehicle? Start with an online estimate from our trade-in tool and put its value toward your new Ford.
Custom Orders and Work Trucks
Want a specific trim, color or package? A custom order lets you build your new Ford the way you want it instead of settling for what’s on the lot.
Buying for a business or ranch? Our commercial vehicles page covers Ford work trucks and fleet options.
Protect and Maintain Your New Ford
Keep your new Ford running at our Ford service center, with Ford Pickup & Delivery available. Manage maintenance reminders and remote features through the FordPass app, and explore added coverage in our vehicle protection lineup. Down the road, qualifying repairs done at a Phil Long service department on or after January 1, 2026, may be eligible for Repaired for Life coverage, subject to its terms.
Visit Our Raton Ford Dealership
Our showroom is in downtown Raton, a short drive from I-25, and no appointment is needed for a test drive. We help drivers across Colfax County, Union County and southern Colorado find their next new Ford, and we’re licensed to sell vehicles in both New Mexico and Colorado.
Phil Long Ford of Raton is part of Phil Long Dealerships, a family-owned Colorado company founded in 1945.
New Ford FAQs for Raton Shoppers
What new Ford models can I buy in Raton?
Phil Long Ford of Raton sells the current Ford lineup, including the F-150, Super Duty, Ranger and Maverick pickups, the Bronco, Bronco Sport, Explorer and Expedition SUVs, and the all-electric Mustang Mach-E. Use the filters above to see which models and trims are on the lot today.
Can I order a new Ford that isn't in stock?
Yes. If the model, trim, color or options you want aren’t on our lot, we can help you custom order your Ford and build it your way.
Where can I find current Ford incentives and new vehicle specials?
Check our Ford offers, regional incentives and new vehicle specials. Offers change throughout the year, so call 888-902-8597 to confirm what applies to a specific vehicle.
Do you sell Ford commercial trucks for businesses?
Yes. See our commercial vehicles page for work trucks and fleet options, or ask our sales team about upfits for your business.
Do you have new Ford hybrids and electric vehicles?
Yes. The Mustang Mach-E is fully electric, and the F-150 is available with a PowerBoost full-hybrid V6. The Maverick is also offered with a hybrid powertrain. Use the Fuel Type filter above to see electrified models in stock.
Can I add Ford accessories to my new vehicle?
Yes. Browse Ford accessories for your model, or ask our parts team at 855-480-1014 what’s available.
Can I get an insurance quote when I buy a new Ford?
Yes. You can request a quote from Mt. Carmel Insurance before you pick up your new vehicle.
Phil Long Ford has the most premium quality inventory of new Ford trucks, SUVs, and cars in Raton. Be sure to check out the new Ford F-150, Ford Escape, or Ford Mustang. If you would like more information about a listing, please call us or stop by our Ford dealership to test drive one of the new Ford models!
